Should search agencies charge a percentage of spend?
Okay, I’m coming out of blog hibernation (blibernation?) to wax poetic about my strong feelings AGAINST pricing out search services as a percentage of the media spend. First, as I’ve written in the...
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Bad Google ad of the week
Here’s why you need to proofread your ads, or at least run them through a spell check. Notice the spelling of the word “because.” How does an ad like this even get through Google’s editorial filter?...
View ArticleMedia & Search “Rank and File” People to Watch 2008
For the past twelve years, Ad Age has released a report titled “Women to Watch” which is, in their words, “a special report on the women in advertising, marketing and media whose accomplishments and...
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New Changes in Google Adwords & Yahoo Paid Search
Google and Yahoo have recently added new features to their paid search platforms, some of which are extremely useful and some, well, not so much. It’s important for advertisers to pay attention to...
View ArticleThis just in! Google is #1
For some reason, Google being the number one search engine – a fact that hasn’t changed since 2002 – is hitting all the e-zines as the top news story of this Monday morning. MediaPost’s article “Google...
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John Battelle weighs in on search and other things
Dana Todd of Newsforce.com sent me a link to a recent DishyMix Podcast featuring John Battelle. I’ve been a fan of Battelle ever since I read his book, The Search: How Google and Its Rivals Rewrote the...
View ArticleStop the Madness
It’s been two years since Google’s last groundbreaking announcement that they intended to change the rules on us regarding quality score. And what fun times those were! A few months after the new...
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There’s no such thing as low-hanging fruit
The phrase “low hanging fruit” comes up a lot in marketing, particularly in online marketing. I guess this is because people think that online marketing automatically attracts the most obvious of...
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Bad Google ad of the week
Submitted to me by my good friend Tessa who searched for the term “photo” from somewhere in toronto. I’m not sure what she was looking for, but I doubt this was it.
View ArticleThis Blog Is Now Being Updated at…
This blog is now being updated on my company Web site, www.jacquelinedooley.com. Come, visit, read and learn.
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